Before working with ASPEKT, Mysticsense handled all of their email marketing internally and only had a basic welcome email set up. While this had been “getting the job done” for them, it wouldn’t help Mysticsense scale to become one of the biggest online psychic platforms. So a few things needed to change, and ASPEKT was brought on to help develop a new scalable email marketing strategy.
After coming on board, we audited their email marketing efforts and got to work on strategy. We overhauled their automations to include a full series of welcome emails that converted registered users to paying customers.
Additional automations were also implemented—one to re-engage inactive customers (winback funnel) and another to engage customers after they paid for the service (post purchase funnel).
During the time that Mysticsense has been with ASPEKT, we’ve also helped run numerous email sale campaigns and weekly newsletters to help generate even more revenue.