The Problem
Good Clean Love, a company that specializes in intimate wellness products, was struggling with a low performing email marketing strategy. The company’s emails were all over the place, lacked a clear visual direction, and failed to capture the brand’s voice. This all resulted in low open rates and conversions.
The Solution
ASPEKT was introduced to improve Good Clean Love’s email marketing strategy. The first step was optimizing the company’s current email flows—such as welcome, post-purchase, and abandoned cart—to maximize customer touch points and increase revenue. This took their entire average flow revenue from $1,200 to $17k.
Next, ASPEKT worked on enhancing Good Clean Love’s email campaigns. This involved creating new, beautifully designed templates that were on-brand and would highly convert. The focus was to increase customer engagement and revenue by sending personalized, relevant emails to subscribers.
