Vital Red Light, a leader in cutting-edge wellness solutions, required assistance developing their email marketing strategy. The brand used basic semi-on-brand templates with a cookie cutter approach, leading to a low conversion rate and limited email revenue.
ASPEKT focused on optimizing and expanding Vital Red Light’s email flows to maximize customer touch points, increase revenue on autopilot, and improve overall conversion rate. This also helped ensure that people filtering into the welcome flow got a great introduction to the brand.
Once the flows were set up, ASPEKT started working heavily on campaigns, optimizing all designs to be fully on brand. The new layouts were beautifully designed, yet highly converting, which led to an increase in customer engagement and revenue.
With a solid email marketing strategy in place, Vital Red Light is poised for continued growth and success.