These 6 Email Design Tweaks MADE My Clients $500k

If your emails look good but do not move the needle, this one is for you. Below are six high-impact sections we drop into campaigns and flows that consistently lift clicks and revenue. You will see what each block is, why it works, where to use it, and a quick build checklist so you can plug them into Klaviyo today.

1. Step-by-Step Order Section

This section works wonders for custom or complex products. One of our clients sells custom paint-by-number kits, and most people assumed the setup process would take forever.

So we added a simple “How It Works” block inside the welcome and product emails:

Pick your size and color count
Upload your image
Crop and enhance
Click Add to Cart
Create your masterpiece

That five-step visual lowered confusion, killed hesitation, and instantly lifted conversion rates.

If you sell customizable or multi-step products like supplements, skincare bundles, or build-your-own kits, show customers how easy it actually is to order.

Simplicity sells.

2. Product Recipes

This is one of the most underused ways to drive repeat purchases.

We tested it for a supplement brand called Chuga Shilajit. Instead of another generic promo email, we sent one titled “3 Easy Ways to Use Shilajit.” Inside, we showed how to make three different teas: one for focus, one for energy, and one for relaxation.

Sales spiked immediately. Why?

Because recipes expand a product’s lifespan. They show versatility, encourage usage, and remind customers why they bought it in the first place.

If you’re in food, beverage, or beauty, this is a must. Turn your product into a habit, not a one-time purchase.

3. Reminder Bumps

Here’s one most brands overlook: reminder emails.

We work with a dental brand called Retainers Direct, and one of their top-performing campaigns is a simple “Don’t Forget Your Retainer Tonight” reminder.

It’s short, fun, and slightly cheeky, but it works.

Not only does it build brand awareness through consistency, it also brings in repeat orders. People realize they’ve lost or outgrown their retainers and buy replacements immediately.

Reminders drive reorders because they meet customers where they are in their daily routine.

4. Ingredient or Material Breakdowns

Transparency sells.

We tested this for a supplement company called Research Verified, highlighting each ingredient in a clean visual section:

Hawthorn Berry: Supports healthy blood pressure
Garlic: Improves circulation
Olive Leaf: Promotes heart health

Each ingredient had a short benefit, one icon, and a trust-driven headline: “Why Our Formula Works.”

The results were higher click-through rates and fewer refund requests.

This format works for any brand, whether you sell skincare, clothing, or outdoor gear. Show what’s inside, what it’s made of, or how it’s built. Transparency builds trust, and trust drives revenue.

5. Product Tips

Think of this as your customer’s “pro mode.”

For one of our hair care clients, we sent a “3 Tips to Get Salon-Level Hair at Home” email right after their first purchase.

Wash less often
Condition more frequently
Hydrate between washes

It sounds simple, but it worked. Customers engaged more, trusted the brand more, and reordered faster.

Educational content turns buyers into loyalists. The more someone learns from you, the more likely they are to keep buying from you.

6. The Influencer Edit

If you’ve got influencers or brand ambassadors, you’re sitting on gold.

We built a recurring “Influencer Edit” campaign for a fashion client, Dingo Boots. Each email showcased celebrities and creators wearing their boots with direct “Shop the Look” buttons under each outfit.

It’s not complicated. Just:

Influencer photo
Product name
CTA

The result was massive social proof and instant credibility. People see someone they like wearing the product and subconsciously think, “I want that too.”

Whether you’re in fashion, beauty, or lifestyle, this section builds authority and sparks inspiration in one shot.

The Bottom Line

You don’t need to reinvent your email designs. You just need to make them strategic.

Add one of these six sections to your next campaign or flow:

Step-by-step order section
Product recipes
Reminder bumps
Ingredient or material breakdowns
Product tips
Influencer edit

Each one improves clarity, builds trust, and drives more clicks and conversions.

At ASPEKT, we’ve tested these blocks across dozens of industries and seen them outperform fancy creative every single time.

If you want us to audit your Klaviyo setup and show you exactly which of these will work best for your brand, grab a free email and SMS audit. We’ll show you what’s working, what’s not, and how to start generating more revenue from your emails.