Struggling To Make Money With Klaviyo? FIX These 4 Things

If your Klaviyo dashboard looks empty, you are not alone. Many brands hit a wall where email revenue drops, open rates decline, and performance stalls. The good news is that these issues are fixable.

At ASPEKT, we have audited hundreds of Klaviyo accounts and helped brands grow even during slow seasons. For example, we helped:

• A fashion brand generate $30,000, with 31% of total revenue coming from email.

• A printing business add $32,000, nearly 28% of total revenue.

• A cannabis brand bring in $188,000, with 38% from email.

• An outdoor brand earn $50,000 from flows alone.

Here are the four problems that hold most Klaviyo accounts back and how to fix them.

1. Weak or Underperforming Popups

Your email results depend entirely on list growth. If your popup converts below 5%, it is a major problem.

A low-performing popup means fewer subscribers, fewer people entering your flows, and lower revenue. On the other hand, a high-converting popup fills your list with new subscribers and drives long-term growth.

I have seen brands add an extra $10,000 per month just by replacing their popup.

How to fix it:

• Aim for a 5 to 8% conversion rate.

• Split your popup into two steps: email first, SMS second.

• Test offers like “Free Gift,” “Early Access,” or “10% Off.”

• Keep design simple, text short, and the CTA button clear.

Your popup is the foundation of your entire retention system. If it is not performing, nothing else will.

2. Poor Email Deliverability

This is not a glamorous topic, but it is one of the most important.

If your emails are not landing in inboxes, you are losing money every single day. We have seen campaigns jump from $160 to $1,500 in revenue just by fixing deliverability.

How to fix it:

1. Install Google Postmaster Tools
   It helps you track domain reputation, spam complaints, and email authentication health.

2. Set Up Your Email Records
   Make sure SPF, DKIM, and DMARC are properly configured. You can check DMARC with tools like DMARCIAN.

3. Enable a Dedicated Sending Domain
   In Klaviyo, go to Settings → Domains and make sure your domain is marked “Active.”

4. Check Inbox Provider Data
   If Gmail open rates are under 20%, focus your sends on engaged users from the last 15 to 60 days, then expand slowly.

Healthy deliverability leads to consistent inbox placement, which directly impacts your revenue.

3. Outdated or Broken Flows

Flows are the revenue engine of your Klaviyo account. On average, 50 to 70% of total email revenue comes from flows.

If your flows are outdated or incomplete, you are leaving thousands of dollars unclaimed every month.

Check these first:

• Shopify Sync:
  Go to Integrations → Shopify → Recent Data. If no recent events have appeared in the last hour or two, reconnect your account and reimport your data.

• Opt-In Settings:
  Klaviyo defaults to double opt-in, which blocks most new subscribers. Change it to single opt-in so everyone who enters your popup or checkout is automatically added to your list.

• Update Your Flow Strategy:
  If your flows have not been touched in years, they are outdated. Ecommerce moves fast, and old strategies often fail today.

Core flows to have:

1. Welcome Flow

2. Abandoned Checkout

3. Abandoned Cart

4. Abandoned Browse

5. Abandoned Site

6. Post-Purchase

7. Cross-Sell

8. Winback

9. Birthday or Anniversary

10. Sunset

Flows should evolve with customer behavior. Treat them as living systems, not set-and-forget automations.

4. Weak Email Structure and Design

This is one of the biggest reasons brands fail to convert through email.

Emails can look beautiful but still perform poorly if they are not relevant or structured properly.

Think of email like social media. If a video does not grab attention in the first few seconds, it gets skipped. The same happens when a subscriber opens your email.

If they expect a discount but see a long brand story first, they will leave. And when too many people bounce, it hurts your sender reputation.

Fix it with the upside-down pyramid structure:

1. Start with the most important message first.
   Deliver on the promise made in your subject line.

2. Add brand content next.
   Build trust and provide context.

3. End with general or community content.
   Stories, blogs, or social links go last.

Your “above the fold” section is prime real estate. It should include:

• A relevant headline.

• One clear image.

• A direct call to action.

• A short supporting sentence if needed.

Done right, this increases your click-through rates, improves engagement, and boosts revenue per email sent.

Final Thoughts

If you want to grow your Klaviyo revenue, focus on fixing these four areas:

1. Popups that actually convert.

2. Deliverability that keeps you in inboxes.

3. Flows that run smoothly and drive revenue automatically.

4. Email designs that capture attention and encourage clicks.

These are not flashy tactics. They are the fundamentals that rebuild the foundation of your email system and make everything else work better.

If you want expert help pinpointing your biggest leaks, our team at ASPEKT can audit your Klaviyo account for free. We will show you exactly what is broken and how to fix it.

Get your free email and SMS audit today and start turning your Klaviyo account back into a revenue machine.