Nicole Wilkins Fitness is an online training platform that teaches people of all ages how to get in shape and provides training to lose and gain muscle. In addition to their training, they sell different supplements like whey protein, BCAAs, and more. Their main target audience is men and women between the ages of 22-65 who are interested in fitness and weight loss.
Before working with ASPEKT, NWF had their ads managed by a different agency that started to decline/plateau in results. While this had been “okay” for them, it was definitely not helping them with scaling the brand and introducing Nicole Wilkins to new faces. So a few things needed to change, and ASPEKT was brought on to help implement a new customer acquisition strategy to ensure it was both scalable and profitable.
After coming on board, we audited their Facebook ads and implemented a variation of our 3 phase funnel. This one focused more on specifically TOF and MOF/BOF sprints instead of consistent ads and Phase 1, 2, and 3, campaigns. We’ve been able to generate over $245,907 in the last 2 sprints that we’ve run together.
