Mossy Oak was looking to improve their email marketing strategy as they were not seeing optimal results with their current emails. They had basic automation setups and were using standard layouts that were not fully on brand. Additionally, they lacked a proper flow structure for some of their most crucial flows.
ASPEKT was brought on as a consultant to help optimize Mossy Oak’s email marketing strategy. The first step was to focus on improving and optimizing Mossy Oak’s email automations to maximize customer touch points and increase revenue on autopilot. These flows were customized based on the customer journey.
Once the flow infrastructure was set up, ASPEKT designed beautiful email layouts that would be highly converting while still staying fully on brand.