The Problem
MONTSERRAT New York, a luxury clothing brand, faced internal challenges in their email marketing efforts. Their team mainly was hands on with their email & SMS marketing, which caused bottlenecks in other areas of the business. They needed a trusted agency to hand off their retention efforts to in order to refocus the business’ priorities.
The Solution
ASPEKT was brought on board to help MONTSERRAT New York enhance their email marketing efforts. We focused on their flows first by updating them to current best practices and enhancing their visual appeal.
We then proceeded to work on MONTSERRAT New York’s email campaigns by creating new, beautiful, and highly converting templates. Our focus was on maximizing customer engagement and increasing revenue. In addition to email, we also took advantage of SMS marketing to maximize their profits.
This case study demonstrates the impact that a well-executed email marketing strategy can have on a luxury brand’s success.
