After coming on board and auditing the account, we noticed that there was definitely a disconnect between the creative and copy in addition to a very unorganized account. We managed to spin most of the copy and creative to fit our demographic and have it sound smoother to an English-speaking audience. That gave us a great foundation to start with and build on top of as our partnership continued. We then managed to build off of our creative base and found a specific city-based creative that delivered a 50% CPA drop.

We utilized that same approach to find 8 different metropolitan cities to target and expand our reach. Our proven testing system found the winners and we quickly started expanding. Winning creatives and copy generated, on average, 30-40 leads per day throughout the scaling campaign. Eventually, we expanded this model to include all cities in the UK with a population above 75,000. This led to over a million dollars in revenue generated with 20,624 customers.