G2

The Brand

G2 USA is an automotive accessory brand that specializes in selling customizable epoxy based paint systems for brake calipers and engines. They have a multitude of products that help car enthusiasts customize their car to the specific way that they want while not breaking the bank.

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Customers Generated
0
Average Account ROAS
$ 0 k
Revenue Generated
0 %
Decrease In CPA On Facebook

The Problem

Before working with ASPEKT, G2’s own social media manager handled all their Facebook ads. While this had been “getting the job done” for them, it wasn’t going to help G2 scale. Things needed to change, and ASPEKT was introduced to help. We were brought on to optimize their customer acquisition funnel to ensure it was both scalable and profitable.

The Solution

After coming on board, we audited their Facebook ads and implemented our 3 phase funnel, which involved single variable testing on creative, copy, and audience. This helped us narrow down exactly what part of the ad actually was generating the most purchases. With that we also implemented direct middle and bottom of funnel campaigns to help generate returning customers to the brand. With the help of our systemazation, we’ve kept a consistent 3-3.5 return on ad spend (ROAS) both on top of funnel and middle/bottom of funnel. In the past year of working together alone, we’ve generated over $150,559 in revenue just through Facebook.

Working with ASPEKT, they were very professional, they had a deep knowledge base about Facebook, and all deliverables were met.

Our Winning Ads

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