The Brand
Cereal Box Club is a direct-to-consumer cereal brand that delivers cereal — both premium and rare — as well as treats to people’s doorsteps. They noticed there was a demand for limited edition cereal, and what better way to break the routine of boring, everyday breakfast than by getting rare cereal every month? Their target demographic was people in their 20s and 30s who enjoyed cereal, and moms who get cereal box subscriptions as gifts for family, friends, or even their own kids.