$80k In REVENUE From Abandoned Checkout Flow - Tutorial & Breakdown

Most abandoned checkout flows leave a shocking amount of revenue on the table. Brands send one or two emails, repeat the same discount over and over, and call it a day. At ASPEKT we rebuilt this flow from the ground up and it produced over $80,000 in recovered revenue for a single client. In this breakdown you will see the flow structure, the logic behind each step, and how you can implement it in your own Klaviyo account.

Why Most Abandoned Checkout Flows Fail

Before we get into the structure, here is the issue we see in almost every audit.
Most brands rely on one single strategy.
Discounts.

The first email performs well, but the remaining emails barely convert because they are repetitive, lack objection handling, lack segmentation, and do not build product belief. A discount alone does not fix uncertainty about the brand or the product. People convert when trust is established and objections are removed. The result is always the same. One strong email at the top of the flow followed by three weak emails that barely move revenue.

Our approach fixes this completely.

Step by Step Breakdown of the Flow

Below is the full structure from trigger to timing to segmentation and why each step works.

Step 1. The Trigger and Core Filters

Trigger: Checkout Started

We immediately filter out profiles that should not receive these emails.
This includes:

• Profiles with placed order equals zero

• Suspicious profiles

• Bounced emails

• Spam risk profiles

This protects domain reputation, reduces domain fatigue, and ensures our messages land in real inboxes instead of wasting sends on low quality contacts.

Step 2. The Recency Filter

We use a conditional split that checks whether the customer has entered this flow in the last three hours. If they have abandoned checkout multiple times within a short window, we avoid sending multiple messages.

Why this works:

• Prevents spamming repeat abandoners

• Protects open rates

• Prevents “spammy brand” sentiment

• Keeps later emails in the flow more effective

Timing matters more than people think. Send too often and you destroy deliverability. Wait too long and you lose interest. This filter keeps everything balanced.

Step 3. Email One

Subject line: Your cart is waiting

This is our top performer.
It is simple, human, and curiosity driven. Not robotic. Not pushy. Not guilt based.

This email alone generated over $35,000 in one year because:

• It removes friction

• It uses clean messaging

• It provides clarity on what was left behind

• It does not immediately use a discount

Skipping discounts early prevents training customers to wait for them. It forces the sale to rely on belief rather than bribery.

Step 4. SMS Reinforcement

If the profile can receive SMS, we follow up with a text message. If they cannot receive SMS, they move directly to the next email.

We also check:

• Have they received an SMS in the last 24 hours?

• Have they ordered before?

• Are they new to the brand?

Returning customers do not get a discount in this SMS. New customers do. This preserves margin while still helping the people who need more encouragement.

This structure alone generated several thousand dollars in recovered revenue.

Step 5. Email Two

Subject line: Reviews are in and they are five stars

This is where objection handling starts doing the heavy lifting.

We include:

• Curated testimonials

• Product use cases

• Results driven language

• Social proof from other buyers

This email generated about $5,000 in the last year because it focuses entirely on belief. Many shoppers are not ready to buy because they do not trust the brand yet. This email solves that.

Step 6. Email Three with the First Discount

Subject line: Your cart price has dropped

This email introduces the first offer.
We wait on purpose.

Discounts come after trust and objections are addressed because:

• Early discounts ruin brand perception

• Discounts without clarity do not convert

• Shoppers convert more when the product value is clear before the price drops

This email generated over $28,000 alone. The reason is simple.
By this point people are informed, confident, and now willing to buy.

Step 7. The Long Delay

After the discount email, we pause for seven days.
This gives space for:

• Paycheck cycles

• Better timing

• Buyers who need more consideration

Many people do not ignore emails. They simply buy later. This delay captures that behavior.

Step 8. The Final Email

Subject line: Reorder. #DEN102 is waiting

This is one of our favorite subject line formulas.
It mimics a customer support email and feels personal. It suggests that the order is already in progress which increases curiosity and open rates.

This final email generated over $8,000.
Most brands get thirty dollars at this step.
We get thousands because of the structure that leads into it.

Why This Flow Works So Well

This flow succeeds because it is built on three pillars.

1. Timing that respects the subscriber

Every message is intentional, spaced out, and protected by filters.

2. Messaging that builds belief

We do not push discounts until the right moment.

3. Segmentation that protects deliverability

Filtering suspicious and cold profiles preserves sender reputation.

Everything in this flow is engineered to support revenue without damaging long term inbox placement.

Final Thoughts

Abandoned checkout is only one part of a larger recovery system. When combined with abandoned cart, abandoned browse, and abandoned site flows, you create a complete recovery engine that picks up lost revenue from every angle.

If you want ASPEKT to build or optimize your abandoned checkout flow and show you exactly how much money you are missing, you can request a free Klaviyo audit. We will walk you through every opportunity inside your account and show you what to fix for immediate revenue gains.